💡 How to use this portal: All deliverables are linked below. Click any link to open in Google Drive or download directly from “Relevant Files” sections. Files marked Reserved are scheduled for a future delivery date.

📦 Section 1 — Deliverables

Client-facing materials ready for use.

📊 Campaign Reports

Relevant Files:

The mid-campaign report covers Meta ad performance, YouTube growth, and streams/downloads through May 21. The final report will include full 30-day campaign data, platform-by-platform analysis, and forward-looking benchmarks.

🎙️ Sponsor Materials

One-Sheet: Share with prospective sponsors before or during outreach conversations. Update the data note at the bottom once the campaign closes June 6.

Sponsorship Form: Send to interested sponsors to collect ad read details. Can also be converted to a Google Form for online submission.

Potential Sponsors List: 53 prospects across 18 categories. Warm leads are flagged. Verify contact details before outreach — some entries include placeholders.

Relevant Files:

🎤 Guest Sharing Kit

Guest-Sharing Kit — Template: Fill-in-the-blank email and social caption template for sending to each guest at episode launch. Customize the bracketed fields for each episode.

Episode Log: Tracks which guests have been sent the kit, whether they shared, and any follow-up needed. Update after each episode launch.

AI Prompt: Prompt used to generate episode-specific kit content quickly. Paste into AI tool of choice with the episode transcript to produce a ready-to-send version in one step.

🎨 Creative Assets

Rack Card: Print-ready PNG at 300dpi. Confirm bleed requirements with your print vendor — current vector file is set to 0.125″ bleed.

Relevant Files:

📡 Section 2 — Campaign

Reference material for the Meta ad campaign.

Meta Ad Campaign

Campaign period: May 6 – June 6, 2026
Platform: Meta (Facebook + Instagram)
Budget: $1,000 / 30 days
Objective: Traffic to podcast landing page
Lead creative: Ep. 8 — Utilities & Infrastructure (video)
Audience: Lawrence + Douglas County, ages 18–65+
Special Ad Category: Housing (required by Meta for real estate content)

Mid-campaign performance (May 6–21):

ViewContent events are clicks to platform links (Spotify, Apple Podcasts, YouTube) or sponsor links on the landing page — not passive page loads.

Analytics & Reporting

Audience demographics (sourced from YouTube Studio + Meta Ads Manager):

• Primary audience: adults 45–64, roughly even gender split (54% female, 46% male)
• 65+ adults were the highest-clicking segment in the paid campaign
• Men 35–64 account for the majority of YouTube watch time
• 79.7% of Spotify listeners are US-based

YouTube (May 2026 through May 21):

• 283 views — strongest month in over a year
• 12-month avg: 170 views/month
• 85 avg views per episode (365-day window)

Streams & Downloads (Spotify/RSS, May 1–21):

• 117 streams — on pace for highest clean month in show history
• 2025 monthly average: 26 streams/month

Pixel & Tracking Notes

• Pixel ID: 1275632290951002
• Event tracked: ViewContent (browser-side only)
• Advanced Automatic Matching: OFF (intentional — LBOR privacy policy does not permit sharing email data with third parties)
• UTM structure on landing page buttons: ?utm_source=meta&utm_medium=paid_social&utm_campaign=lbor_podcast_promo
• Retargeting audience: Seeding from May 6 — will be usable for second flight after campaign closes June 6

For the second Meta flight, use the retargeting audience (people who visited the landing page) rather than a cold audience. This will significantly reduce cost per result.

🗂️ Section 3 — Engagement Archive

Full project record. Upload files to each section.

Strategy & Roadmap

Discovery & Pre-Work

Analytics (Raw Files) — Coming Soon

Upload raw CSV/ZIP files here for future reference. These files are the source data for all reported numbers.

Agreement

Communications Log

Use this section to log any significant decisions made outside of deliverables — approvals, scope changes, verbal agreements, timeline shifts.

📞 Section 4 — Contact & Support

Questions about any deliverable or next steps.

Kyla · kdLOVEco

📧 hello@kdloveco.com
📞 785-347-8575
🌐 kdloveco.com

Upcoming Dates

Open Items

Lawrence Real + Local: Keepin’ It Real Podcast · Lawrence Board of REALTORS® · Managed by kdLOVEco